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Market Scan
Customized Database
A Market Scan is essentially a 'seek-and-find' exercise to gather strategic marketing information for prospects or customers. As the Market Scan is driven by specific marketing objectives, it is always customized to a client's specific needs.
The following are the most common uses of market scans:
- To re-build an in-house database of customers, channel partners or prospects
- To seek competitive accounts for replacement selling
- To prepare a special/customized database for a major marketing launch
- To seek potential major accounts
- To qualify prospects for field appointments or events
Prior Market Intelligence
The nature of Market Scan 'seek-and-find' technique implies availability of prior market intelligence to use before any major marketing program.
PriMetricaAsia's CorporateAsia™ database is a rich source of compiled marketing intelligence to narrow down the search for a cost-effective exercise.
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