• Corporate Asia
• PriMetricaAsia Telecenter
• Database Management
  • Database Improvement Program
  • Database Marketing
• Market Research
• Market Scan
• Event Management
• Data Analytics

Database Marketing

Database Marketing is much more than CRM. It identifies the behavior of a range of customer segments - the result is more effective marketing and sales programs.  Database marketing helps to answer key strategic and tactical questions such as:

• How do I keep my customers from defecting?
• Who are my highest potential customers and where are they located?
• What additional products and services can I sell to my existing customers?
• What new geographic, demographic or vertical segments can I enter?

Database marketing is also about building relationships. It helps increase sales and helps increase customer retention.  Database marketing encompasses the following elements:

• Data - Current and relevant customer and prospect information designed to support analytics, lead generation, campaign monitoring and assessment.
• Analytics - to transform data into knowledge.
• Monitoring - to track the effectiveness of sales and marketing campaigns.
• Evaluation - constant feedback.

PriMetrica specializes in end-to-end solutions for database marketing. The greatest challenges faced by marketers today are trying to reach the right customer at the right time with the right message.

Some of the database marketing activities that PriMetrica engages in are:

• Events: pre-event invitations and post event follow up
• Lead generation: generation of qualified leads for your product or services
• Fulfillment services: Database Marketing mail and letter-shop, email blast, fax broadcast