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CorporateAsia™

Database Overview
CorporateAsia™ is a B-to-B marketing database that consists of 900,000 corporate decision makers and influencers within 250,000 organizations in Asia Pacific. CorporateAsia™ has been progressively built-up since 1986 where multi-dimensional business data have been painstakingly gathered and organized to yield a sophisticated array of business intelligence for market planning and segmentation. Regular updates are performed to ensure the accuracy and integrity of the database.

Breadth & Depth of Business Intelligence
CorporateAsia™ covers the top 20% - 40% of the leading companies in each country and the key decision-leaders of these companies. Few databases can match CorporateAsia™ in length & breadth (coverage of the market place) and depth (types of decision-leaders within a company). Between these dimensions, CorporateAsia™ offers hundreds of precise market segments for target marketing.

Source of Information
This database has been progressively built-up since 1986, primarily by market scans (seek & find technique). The multi-dimensional business data gathered is then organized to yield a sophisticated array of business intelligence for market planning and segmentation. CorporateAsia™ is maintained and updated, on a constant basis, by local PriMetrica offices across Asia.

The following are some common variables for database selection

Company Executive Special Information
Turnover Gender ISO Classification
Employee Race Host Computers/Services
Business Nature Education Level IT Platforms
Industry (NAICS Code) Designation/Function No of Servers/Brands
Country of Origin Decision-Type No of Workstations/Brands
Overseas Offices Local or Regional LAN/WAN/VPN
Trade Association Business Travel Application Software
OHQ/ RHQ Income Range Web/E-Business
Foreign Branches Age Range Database

Database Format

Acquisition Plan Mailing Labels/Personalized Letter Call List Fax/Email Soft copy
One-time Rental
One-time License
Annual Rental
Annual License

For more information on how PriMetricaAsia can help you with your marketing programs, call the local PriMetricaAsia office.

PriMetricaAsia
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