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CorporateAsia™
Database Overview
CorporateAsia™ is a B-to-B marketing database that consists of
900,000 corporate decision makers and influencers within 250,000 organizations in Asia Pacific. CorporateAsia™ has been progressively built-up since 1986 where multi-dimensional business data have been painstakingly gathered and organized to yield a sophisticated array of business intelligence for market planning and segmentation. Regular updates are performed to ensure the accuracy and integrity of the database.
Breadth & Depth of Business Intelligence
CorporateAsia™ covers the top 20% - 40% of the leading companies in each country and the key decision-leaders of these companies. Few databases can match CorporateAsia™ in length & breadth (coverage of the market place) and depth (types of decision-leaders within a company). Between these dimensions, CorporateAsia™ offers hundreds of precise market segments for target marketing.
Source of Information
This database has been progressively built-up since 1986,
primarily by market scans (seek & find technique). The
multi-dimensional business data gathered is then organized to yield a sophisticated array of business intelligence for market planning and segmentation. CorporateAsia™ is maintained and updated, on a constant basis, by local PriMetrica offices across Asia.
The following are some common variables for database selection
| Company |
Executive |
Special Information |
| Turnover |
Gender |
ISO Classification |
| Employee |
Race |
Host Computers/Services |
| Business Nature |
Education Level |
IT Platforms |
| Industry (NAICS Code) |
Designation/Function |
No of Servers/Brands |
| Country of Origin |
Decision-Type |
No of Workstations/Brands |
| Overseas Offices |
Local or Regional |
LAN/WAN/VPN |
| Trade Association |
Business Travel |
Application Software |
| OHQ/ RHQ |
Income Range |
Web/E-Business |
| Foreign Branches |
Age Range |
Database |
Database Format
| Acquisition Plan |
Mailing Labels/Personalized Letter |
Call List |
Fax/Email |
Soft copy |
| One-time Rental |
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| One-time License |
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| Annual Rental |
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| Annual License |
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For more information on how PriMetricaAsia can help you with your marketing programs, call the local PriMetricaAsia office.
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