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GENERAL MANAGEMENT
Issa Aviles, General Manager, Philippines
Supavadee Teeraditthanan, General Manager,
Thailand
Jacqueline Chin, General Manager, Malaysia
Issa Aviles, General Manager (Philippines)
Issa Aviles is currently the General Manager of PriMetricaAsia-Pacific Philippines. Her key responsibilities are business development and consulting, operations management and enhancing customer satisfaction.
A sales and marketing professional with over ten years of experience working for multinational IT companies such as IBM and SAS, Issa not only has a strong marketing management background that spans strategy, marketing communications and corporate branding; but an in-depth understanding of B2B sales, leads generation and management, and alliances management.
Issa's marketing career has been largely focused on designing and implementing targeted marketing programs to achieve defined objectives using a balance of creativity and pragmatism. She has advised clients in different industries in the areas of integrated marketing communications, contact database management, web marketing and events management.
Issa graduated cum laude with a bachelor's degree in Statistics from the University of the Philippines. A mother of two, she nurtures a passion for dance, music and adventure sports.
Supavadee Teeraditthanan, General Manager (Thailand)
Supavadee is the General Manager for our Thailand office. Her primary responsibilities include enhancing overall client service and satisfaction, business development, and driving direction and strategy for growth in Thailand.
Previously, she was a Product Manager at DHL Express International (Thailand) Ltd. Where she built marketing campaigns and oversaw activities that contributed to DHL achieving the company revenue targets. She was instrumental in setting up the DHL Promotion Center in order to ensure high levels of customer satisfaction for all marketing campaigns and activities conducted by the Product Section.
In her 10 years of working experience, Supavadee has continuously increased her marketing knowledge and skills with successfully proven records in various major multinational companies, such as AVON (direct selling), Bacardi (consumer product), and DHL (B-to-B).
Supavadee holds B.A. in Economics from Thammasat University (Thailand Best Economics Faculty), and M.B.A in General Business from Washington State University, USA.
Jacqueline Chin, General Manager (Malaysia)
 Jacqueline is the General Manager of the Kuala Lumpur office and Marketing Manager for the company. Her key responsibilities are business development, building relationships and strategic alliances with clients and partners, and operating the KL office. Hailing from a multinational direct marketing agency, Jacqueline also spearheads the marketing efforts of PriMetricaAsia.
She has over ten years of experience in direct marketing and brand building, four of which were spent in a multinational event-organizing firm as the Marketing Director responsible for the KL, Singapore, Tokyo and Shanghai offices. She was also responsible for building relationships with the media and securing media sponsorships for events.
Jacqueline has talent as a writer as well, with two years of copywriting experience in a local ad agency under her belt. She dabbles in writing short stories in her spare time whilst trying to discover the meaning of a balanced life through yoga. Her more active pursuits out of the boardroom also include scuba diving.
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